According to an interview on MCV, Nintendo have said that 2013 is the unequivocal year for the 3DS as the next 12 months are absolutely crucial for the continuing success of the handheld console. In fact, Nintendo is adamant that 2013 will see the grand conversion of many DS owners, hopping on the proverbial 3D wagon, and purchasing a 3DS. The sheer influx of triple A games – Animal Crossing, Luigi’s Mansion and Pokemon X/Y – hitting the console this year will certainly provide ample opportunity for DS owners to upgrade.
Nintendo’s UK marketing manager Shelly Pearce said: “Our aim is obviously to upgrade as many DS owners as possible and with our strongest ever software line up and with games which appeal to all of our different audiences, this year really is the year of 3DS.”
Backed by vigorous marketing schemes and television advertising, the 3DS will not lose touch with its consumers, as it continues to build its social communities through media and events. And Shelly Pearce believes that there really is something for everyone on the console: “[The] 3DS has really come into its own over the last two years. The 2013 software line-up is the strongest we’ve ever had and combined with a diverse back-catalogue that includes both Nintendo favourites like Mario, Professor Layton and Zelda as well as titles like Kid Icarus and Heroes of Ruin or New Style Boutique, there really is something for everyone.”